Net-Results

This is very powerful software, with great support, and it's easy to use. Plus, they were priced competitively versus similar companies, so it was a no-brainer.

I can't tell you how important good support is with MA software. No mater how much training you get, there will always be very nuanced questions relating to your exact work flow, and especially to how your Marketing and sales teams work together. And Net Results had detailed helpful answers within hours, every time.

This was my companies 3rd MA attempt. The first was Marketo, and took a PhD and full marketing budget to use. The second was a lower-end provider who promised they provided only what I needed. But it wasn't as powerful as Net Results, and had a bad Salesforce integration.

Very few things. Most were my confusion on how the software worked and what it couldn't do. And learning the difference between a Drip and Nurutre campaign, and how to properly exclude people from campaigns.

The best thing about Net-Results is their support department. We moved over from a different platform and they're support team is 100x better than what we had previously. It's a night and day difference. They are incredibly responsive and we've even had situations where we say, "we need it to do this" and within a month, that feature was implemented.

There isn't much to dislike, but they are a smaller company, so that might be an issue for some. Not everything you expect from a bigger solution is built here yet, but they are getting there.

This tool is extremely user-friendly, which has allowed us to create campaigns, emails and forms on the fly.

The campaign reporting tools are excellent and have been very helping in analyzing how well one campaign is performing over another.

The Lead Scoring module has been very effective in allowing us the ability to assign 'interests' to our visitors based on web page activity. From here, we can create emails and campaigns to provide a more sophisticated/targeted message to our audience.

The Forms module has allowed for an easy sync with SugarCRM, our customer relationship management solution. We have replaced all forms on our website with Net-Results forms and this has been very successful.

The quality of service from Support has been fantastic! They have always been very quick to get back to me and have provided solutions to any issues I have encountered.

The subscriptions module did not work as well for our organization as Net-Results operates as an opt-out tool, which is not as CASL-friendly as we would have liked.