
Marketo Engage
Über Marketo Engage
Marketo Engage bietet eine komplette Marketing-Softwareplattform für Unternehmen jeder Größe mit Tools für Marketing Automation, Kampagnenmanagement und Lead-Pflege. Marketo Engage bietet eine komplette Marketing-Software-Plattform, mit der schnell wachsende kleine Unternehmen und globale Unternehmen durch Marketing Automation gleichermaßen vorangetrieben werden können. Die Vertriebseffektivitäts-Software hilft Unternehmen, Marketing-Prozesse zu optimieren, mehr Kampagnen zu liefern, mehr Win-Ready-Leads zu erzeugen und die Verkaufsleistung zu verbessern. Dank der bewährten Technologie, umfassenden und fachmännischen Serviceleistungen hilft Marketo Engage Tausenden von Unternehmen, Marketing von einer Kostenstelle in einen Umsatztreiber zu transformieren.
Marketing Automation-Tools innerhalb von Marketo Engage erleichtern die Schaffung langfristiger Beziehungen zur Kundschaft durch die Erstellung und dem Einsatz von kanalübergreifenden Marketingkampagnen. Nutzer können gezielte E-Mails von Grund auf erstellen oder eine der vielen integrierten Vorlagen anpassen, und E-Mails können für jede Nutzergruppe basierend auf Interessen, Kaufhistorie, Engagement und mehr personalisiert werden. E-Mail-Marketingkampagnen können automatisiert werden und Marketo Engage bietet Tools wie Ereignisauslöser, A/B-Tests für Kampagnen, automatische Mitgliederaktualisierungen, Leistungsberichte und Dashboards, maßgeschneiderte In-App-Mobilnachrichten, Standortverfolgung, Besucherverhaltensverfolgung und vieles mehr.
Die Marketing-Automation-Lösungen von Marketo Engage sollen Geschäftsnutzern helfen, mehr hochwertige Verkaufs-Leads zu generieren und mit weniger manuellem Aufwand mehr Geschäfte zu gewinnen, um die Marketingrendite zu verbessern. Marketing Automation minimiert hektisches Arbeiten, sodass sich Nutzer auf die Kreativität und Qualität ihrer Marketing-Messaging und -Angebote konzentrieren können.
Preisoptionen ab:
0,00 $
- Kostenlose Version
- Gratis Testen
- Abonnement
Die 5 Top-Alternativen zu Marketo Engage
Typische Kunden
- Freie Mitarbeiter
- Kleine Unternehmen (2–50)
- Mittelgroße Unternehmen (51–500)
- Großunternehmen (500 und mehr)
Einsatz
- Cloudbasiert
- On-Premise (vor Ort)
Unterstützte Sprachen
Deutsch, Englisch, Französisch, Japanisch
Preisoptionen ab:
0,00 $
- Kostenlose Version
- Gratis Testen
- Abonnement
Die 5 Top-Alternativen zu Marketo Engage
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Funktionen
Gesamtzahl der Funktionen von Marketo Engage: 102
Alternativen
HubSpot CRM

Salesforce Marketing Cloud

CleverTap

Dotdigital

Nutzerbewertungen
Hast du Marketo Engage bereits?
Andere Softwarekäufer brauchen deine Hilfe! Produktbewertungen helfen uns allen, die richtigen Entscheidungen zu treffen.
- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 11–50 Mitarbeiter
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
Full Power Marketing Automation
Bewertet am 21.12.2015
With Marketo you have a Marketing Automation Suite is great to create straight forward lead...
With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns.
It is a full Marketing Platform with a lot of features to save time and crate successful campaigns.
It works fine with Salesforce CMR and SAP C4C (Cloud)
Vorteile
Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it.
Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign.
To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.
Nachteile
If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed.
Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.
- Branche: Öffentlichkeitsarbeit und Kommunikation
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Flexible and Adaptable, Best for Technical Users
Bewertet am 22.7.2019
The depth of configurability has been a huge benefit for our organization, a global enterprise...
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Vorteile
The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Nachteile
There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
In Betracht gezogene Alternativen
Salesforce Marketing Cloud Account EngagementWarum Marketo Engage gewählt wurde
We outgrew the system and it's capabilities very quickly.Gründe für den Wechsel zu Marketo Engage
The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.- Branche: Computer-Software
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 4.0 /10
If you can imagine it Marketo can do it!
Bewertet am 9.1.2019
Vorteile
Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.
Nachteile
Although it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks.
1. No visual flow charts for automation
2. Have fun setting up the email preference and opt-out options. It's a nightmare.
3 The email builder is a complete joke. We ended up signing up with another email designer.
4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums.
5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.
- Branche: Rundfunkmedien
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
An Easy to Use and Effective Platform for Engagement - Marketo Engage
Bewertet am 15.1.2023
Using Marketo Engage has been a great experience. It is easy to use and has powerful automation...
Using Marketo Engage has been a great experience. It is easy to use and has powerful automation capabilities that have helped us reach our customers more effectively. The cost is a bit high, but the value is worth it.
Vorteile
Marketo Engage is a great platform for engagement. It has a user-friendly interface and makes it easy to create campaigns, track analytics, and manage the customer journey. The automation capabilities are also very powerful, allowing us to quickly create and deploy campaigns that are tailored to our individual customers.
Nachteile
The only drawback to Marketo Engage is the cost. It is a bit pricey compared to other engagement platforms, but it is worth the investment.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
-
Quelle der Bewertung
Gesamtbewertung
- Preis-Leistungs-Verhältnis
- Bedienkomfort
- Kundenbetreuung
- Weiterempfehlungsquote 10.0 /10
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Bewertet am 5.5.2022
My experience with Marketo has been amazing from the sales rep, our implementation specialist,...
My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
Vorteile
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
Nachteile
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
In Betracht gezogene Alternativen
HubSpot Marketing Hub, ActiveCampaign, Salesforce Marketing Cloud Account Engagement und HubSpot CRMWarum Marketo Engage gewählt wurde
We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.Gründe für den Wechsel zu Marketo Engage
Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.Marketo Engage Häufig gestellte Fragen
Weiter unter folgen häufig gestellte Fragen über Marketo Engage.F. Welche Preispläne bietet Marketo Engage an?
Marketo Engage bietet folgende Kostenpläne an:
- Ab: 0,00 $
- Gratis Testen: Nicht verfügbar
F. Wer sind die typischen Nutzer von Marketo Engage?
Marketo Engage hat die folgenden typischen Kunden:
51–200, 201–500, 501–1.000, 1.001–5.000
F: Welche Sprachen werden von Marketo Engage unterstützt?
Marketo Engage unterstützt die folgenden Sprachen:
Deutsch, Englisch, Französisch, Japanisch
F. Unterstützt Marketo Engage mobile Geräte?
Marketo Engage unterstützt die folgenden Geräte:
Android (mobil), iPhone (mobil), iPad (mobil)
F. Mit welchen anderen Applikationen integriert Marketo Engage?
Marketo Engage kann in folgende Anwendungen integriert werden:
123FormBuilder, AdRoll, Allocadia, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Mad Mobile Restaurant POS, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stova, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio
F. Welche Varianten der Kundenbetreuung bietet Marketo Engage an?
Marketo Engage bietet folgende Optionen für Kundensupport:
E-Mail/Helpdesk, FAQ/Forum, Wissensdatenbank, Telefon-Support, 24/7 Live-Support, Chat
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